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Quibi is short for "Quick Bites" and it’s a not-yet-launched platform for short-form streaming video content. Movie mogul Jeffrey Katzenburg is the creative brains behind Quibi and his idea is to deliver super-short, mobile-exclusive content you can view from start-to-finish while on the go. JK says Quibi (which launches next year) won’t be a Hulu or Netflix imitator or competitor. Katzenburg told FastCompany: "Our [service] is exclusively about what you do from 7 a.m. to 7 p.m. on your phone… If you're in our core demographic of 25- to 35-year-olds, you're actually watching 60 to 70 minutes of YouTube, Facebook, Instagram, and Snapchat. That growth is now a well-established consumer habit that Quibi is sailing into."

This is the latest in Lippe Taylor’s Digital Reductionism series. Here, Lippe Taylor president Paul Dyer chats with Johnson & Johnson (J&J) Chief Customer Officer, Chester Twigg.

Check out the full audio of this conversation on our DAMN GOOD BRANDS Podcast, available on Spotify, Apple Podcasts, Stitcher, and everywhere you listen. 

Below are some of the most compelling takeaways from this conversation with Chester:

As we approach the all-important holiday buying season, it's critical to know how women feel about the state of the economy and how that translates to their holiday buying behavior. We conducted a survey of over 2,000 women and found that only 3% of women, between the ages 18-24, believe the economy is getting better compared to 28% of those aged 46-55. Other interesting findings include:

• Women would rather have the gift of time than money
• Most women admit to having re-gifted something they’ve been given
• Two-thirds of women would rather receive a gift card to choose their own gift
• Almost half of women plan to buy a present for their pet this holiday season

We published the full report in the below infographic, check it out below!

Move along, traditional advertising; the influencer voice is in vogue. More than a decade into the social media era, bonds of trust between influencers and their followers have been years in the making. An entire generation has come of age in direct contact with content produced by people they feel they know.

Instagram runs on a clever combination of analytics and aesthetics. With its clean, visually pleasing layout and responsive algorithm, this immensely popular platform has quickly become a critically important space for brands, particularly in Beauty and Fashion.

Inevitably, fierce competition for consumer attention arises. So, how do you cut through the noise and create content that is relevant and engaging?