SHE-GIFTS, our Women's Holiday Shopping Survey, is now live!

Posted by Lori Rubinson on 12/7/18 12:10 PM

As we approach the all-important holiday buying season, it's critical to know how women feel about the state of the economy and how that translates to their holiday buying behavior. We conducted a survey of over 2,000 women and found that only 3% of women, between the ages 18-24, believe the economy is getting better compared to 28% of those aged 46-55. Other interesting findings include:

  • Women would rather have the gift of time than money
  • Most women admit to having re-gifted something they’ve been given
  • Two-thirds of women would rather receive a gift card to choose their own gift
  • Almost half of women plan to buy a present for their pet this holiday season

We published the full report in the below infographic, check it out below!

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Topics: News, Report

The State of Influencers

Posted by Nick Taylor on 10/18/18 3:54 PM

Move along, traditional advertising; the influencer voice is in vogue. More than a decade into the social media era, bonds of trust between influencers and their followers have been years in the making. An entire generation has come of age in direct contact with content produced by people they feel they know.

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Topics: Influencer

Beauty and Brains; Instagram Best Practices for Beauty & Fashion Brands

Posted by Lauren Bosco and Sharona Ott on 2/6/18 8:00 AM

Instagram runs on a clever combination of analytics and aesthetics. With its clean, visually pleasing layout and responsive algorithm, this immensely popular platform has quickly become a critically important space for brands, particularly in Beauty and Fashion.

Inevitably, fierce competition for consumer attention arises. So, how do you cut through the noise and create content that is relevant and engaging?

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Topics: Beauty

Ask us about Starling AI®

Posted by Nick Taylor on 2/1/18 8:00 AM

We couldn't be more excited about our new proprietary Influencer Mapping software StarlingAI®. More details soon!

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Topics: News

Yes, Organic Social Still Matters

Posted by Elisabeth Bromburg on 12/4/17 8:00 AM

As social platforms continue to build out paid products and shifting their algorithms to reduce the volume of organic brand posts in users’ feeds, marketers continue to question whether organic social is still a worthwhile investment.

The short answer? Yes. While paid social is necessary to drive awareness and immediate conversion, organic social still accomplishes a number of key goals:

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Topics: Marketing

GQ Makes Best Bet on “Best Stuff” Commerce Newsletter

Posted by Lance Buckley on 8/17/17 8:00 PM

In an ever-changing, competitive publishing landscape where anyone with a computer can build a media brand, there has been a struggle among traditional media outlets to find their path and more ways to commoditize their editorial work. GQ – the Bible of men’s style, grooming and gear – may have a solution as they launch their first commerce newsletter.

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Topics: Marketing

Lippe Taylor

Lippe Taylor is public relations and digital marketing agency that is committed to telling riveting stories that move brands forward. We do it through a strategic and creative combination of analytics, PR, Social Media, and Digital Content that leverages earned media and influential voices to authentically connect brands with their target audiences at scale.

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