News and views

As social platforms continue to build out paid products and shifting their algorithms to reduce the volume of organic brand posts in users’ feeds, marketers continue to question whether organic social is still a worthwhile investment.

The short answer? Yes. While paid social is necessary to drive awareness and immediate conversion, organic social still accomplishes a number of key goals:

In an ever-changing, competitive publishing landscape where anyone with a computer can build a media brand, there has been a struggle among traditional media outlets to find their path and more ways to commoditize their editorial work. GQ – the Bible of men’s style, grooming and gear – may have a solution as they launch their first commerce newsletter.

On June 14th, Instagram announced the launch of their new partnership tool which will make it clear to everyone when a post has been paid for by an advertiser via a noticeable Paid Partnership with [brand] tag, placed directly below the influencer’s name in their feed. According to their company blog, Instagram will be rolling out this feature in the coming weeks.

So, why is this important? Well, lets start with the fact that Instagram has 700 million active users and of the posts those users are seeing, 

Since the dawn of man, brands have been trying to attract attention. Well, you know what i mean… a LONG time. With the advent of social media and mobile screens, a brand now has to do more than attact… it has to INVOLVE you.

So, enter sponsored Geo Lenseson SnapChat. Simply, the ability for you to add some nifty graphic or feature to your Snap, courtesy of some very thoughtful brand who wants you to have a great story, get a laugh and empower you to wow your friends. All while willingly promoting their brand, initiative or product.

Recently, the FTC released guidance on deception and native advertising. As the internet becomes more regulated, what does this mean for the marketing and advertising industry overall?

Well, most directly, this means that all the hullabaloo over “content” now has to have real meaning. No longer can a brand newsroom or agency produce a story without properly attributing its source and if it is advertising or not.