Lori Rubinson

Lori Rubinson
Lori Rubinson is a strategic powerhouse with a passion for brands. She brings a valuable blend of experience on the client side with executive management on the agency side, across virtually all marketing disciplines.

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SHE-GIFTS, our Women's Holiday Shopping Survey, is now live!

Posted by Lori Rubinson on 12/7/18 12:10 PM

As we approach the all-important holiday buying season, it's critical to know how women feel about the state of the economy and how that translates to their holiday buying behavior. We conducted a survey of over 2,000 women and found that only 3% of women, between the ages 18-24, believe the economy is getting better compared to 28% of those aged 46-55. Other interesting findings include:

  • Women would rather have the gift of time than money
  • Most women admit to having re-gifted something they’ve been given
  • Two-thirds of women would rather receive a gift card to choose their own gift
  • Almost half of women plan to buy a present for their pet this holiday season

We published the full report in the below infographic, check it out below!

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Topics: News, Report

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Lippe Taylor is public relations and digital marketing agency that is committed to telling riveting stories that move brands forward. We do it through a strategic and creative combination of analytics, PR, Social Media, and Digital Content that leverages earned media and influential voices to authentically connect brands with their target audiences at scale.

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