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Quibi is short for "Quick Bites" and it’s a not-yet-launched platform for short-form streaming video content. Movie mogul Jeffrey Katzenburg is the creative brains behind Quibi and his idea is to deliver super-short, mobile-exclusive content you can view from start-to-finish while on the go. JK says Quibi (which launches next year) won’t be a Hulu or Netflix imitator or competitor. Katzenburg told FastCompany: "Our [service] is exclusively about what you do from 7 a.m. to 7 p.m. on your phone… If you're in our core demographic of 25- to 35-year-olds, you're actually watching 60 to 70 minutes of YouTube, Facebook, Instagram, and Snapchat. That growth is now a well-established consumer habit that Quibi is sailing into."

This is the latest in Lippe Taylor’s Digital Reductionism series. Here, Lippe Taylor president Paul Dyer chats with Johnson & Johnson (J&J) Chief Customer Officer, Chester Twigg.

Check out the full audio of this conversation on our DAMN GOOD BRANDS Podcast, available on Spotify, Apple Podcasts, Stitcher, and everywhere you listen. 

Below are some of the most compelling takeaways from this conversation with Chester:

Move along, traditional advertising; the influencer voice is in vogue. More than a decade into the social media era, bonds of trust between influencers and their followers have been years in the making. An entire generation has come of age in direct contact with content produced by people they feel they know.

We couldn't be more excited about our new proprietary Influencer Mapping software StarlingAI^®. More details soon!

 At Lippe Taylor we definitely pride ourselves on being an office filled with bright, creative, happy people and we are so honored to be recognized by PR News as one of the Top Places to Work in PR in 2015.

Our fearless leader, Maureen Lippe, broke down her wardrobe recently for BloombergBusiness. We love that the rest of the world got a glimpse in the super chic wardrobe of this former Vogue editor turned marketing powerhouse.

We pulled out a few of our favorite nuggets.