Quibi is short for "Quick Bites" and it’s a not-yet-launched platform for short-form streaming video content. Movie mogul Jeffrey Katzenburg is the creative brains behind Quibi and his idea is to deliver super-short, mobile-exclusive content you can view from start-to-finish while on the go. JK says Quibi (which launches next year) won’t be a Hulu or Netflix imitator or competitor. Katzenburg told FastCompany: "Our [service] is exclusively about what you do from 7 a.m. to 7 p.m. on your phone… If you're in our core demographic of 25- to 35-year-olds, you're actually watching 60 to 70 minutes of YouTube, Facebook, Instagram, and Snapchat. That growth is now a well-established consumer habit that Quibi is sailing into."