On June 14th, Instagram announced the launch of their new partnership tool which will make it clear to everyone when a post has been paid for by an advertiser via a noticeable Paid Partnership with [brand] tag, placed directly below the influencer’s name in their feed. According to their company blog, Instagram will be rolling out this feature in the coming weeks.
So, why is this important? Well, lets start with the fact that Instagram has 700 million active users and of the posts those users are seeing,