News and views

Since the dawn of man, brands have been trying to attract attention. Well, you know what i mean… a LONG time. With the advent of social media and mobile screens, a brand now has to do more than attact… it has to INVOLVE you.

So, enter sponsored Geo Lenseson SnapChat. Simply, the ability for you to add some nifty graphic or feature to your Snap, courtesy of some very thoughtful brand who wants you to have a great story, get a laugh and empower you to wow your friends. All while willingly promoting their brand, initiative or product.

Recently, the FTC released guidance on deception and native advertising. As the internet becomes more regulated, what does this mean for the marketing and advertising industry overall?

Well, most directly, this means that all the hullabaloo over “content” now has to have real meaning. No longer can a brand newsroom or agency produce a story without properly attributing its source and if it is advertising or not.