Transparency is Key: Native Advertising & Content Marketing

Posted by Tracy Shea on 1/19/16 8:00 AM

Recently, the FTC released guidance on deception and native advertising. As the internet becomes more regulated, what does this mean for the marketing and advertising industry overall?

Well, most directly, this means that all the hullabaloo over “content” now has to have real meaning. No longer can a brand newsroom or agency produce a story without properly attributing its source and if it is advertising or not. 

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Topics: Marketing

LT Voted Top Place to Work by PR News

Posted by Nick Taylor on 11/30/15 8:00 AM

 At Lippe Taylor we definitely pride ourselves on being an office filled with bright, creative, happy people and we are so honored to be recognized by PR News as one of the Top Places to Work in PR in 2015.

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Topics: News

What I Wear to Work: Maureen Lippe

Posted by Nick Taylor on 3/28/15 8:00 AM

 

Our fearless leader, Maureen Lippe, broke down her wardrobe recently for BloombergBusiness. We love that the rest of the world got a glimpse in the super chic wardrobe of this former Vogue editor turned marketing powerhouse.

We pulled out a few of our favorite nuggets.

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Topics: News

LT Receives WBENC Certification

Posted by Nick Taylor on 3/26/15 8:00 AM

After a rigorous screening process, we are thrilled to announce that Lippe Taylor was recently awarded the certificate for women-owned businesses by the Women’s Business Enterprise National Council.

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Topics: News

Lippe Taylor

Lippe Taylor is public relations and digital marketing agency that is committed to telling riveting stories that move brands forward. We do it through a strategic and creative combination of analytics, PR, Social Media, and Digital Content that leverages earned media and influential voices to authentically connect brands with their target audiences at scale.

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