Yes, Organic Social Still Matters

Posted by Elisabeth Bromburg on 12/4/17 8:00 AM

As social platforms continue to build out paid products and shifting their algorithms to reduce the volume of organic brand posts in users’ feeds, marketers continue to question whether organic social is still a worthwhile investment.

The short answer? Yes. While paid social is necessary to drive awareness and immediate conversion, organic social still accomplishes a number of key goals:

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Topics: Marketing

GQ Makes Best Bet on “Best Stuff” Commerce Newsletter

Posted by Lance Buckley on 8/17/17 8:00 PM

In an ever-changing, competitive publishing landscape where anyone with a computer can build a media brand, there has been a struggle among traditional media outlets to find their path and more ways to commoditize their editorial work. GQ – the Bible of men’s style, grooming and gear – may have a solution as they launch their first commerce newsletter.

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Topics: Marketing

Instagram's New Paid Partnership Feature and Why it's Critical for your Influencer Marketing Programs

Posted by Kara DeBuona on 6/26/17 8:00 AM

On June 14th, Instagram announced the launch of their new partnership tool which will make it clear to everyone when a post has been paid for by an advertiser via a noticeable Paid Partnership with [brand] tag, placed directly below the influencer’s name in their feed. According to their company blog, Instagram will be rolling out this feature in the coming weeks.

So, why is this important? Well, lets start with the fact that Instagram has 700 million active users and of the posts those users are seeing, 

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Topics: Marketing

Why Sponsored Geo Lenses Matter On Snapchat

Posted by Tracy Shea on 2/10/16 8:00 AM

Since the dawn of man, brands have been trying to attract attention. Well, you know what i mean… a LONG time. With the advent of social media and mobile screens, a brand now has to do more than attact… it has to INVOLVE you.

So, enter sponsored Geo Lenseson SnapChat. Simply, the ability for you to add some nifty graphic or feature to your Snap, courtesy of some very thoughtful brand who wants you to have a great story, get a laugh and empower you to wow your friends. All while willingly promoting their brand, initiative or product.

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Topics: Marketing

Conquering Cyberchondria in 2016

Posted by Abby Gardner on 1/19/16 8:00 AM

We’ve all been there: You notice a symptom—like a pain in your foot or a cough that won’t go away—and your first move is a Google search to diagnose yourself. Suddenly you’ve fallen down a virtual rabbit hole and panic over your “condition” sets in.

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Topics: Health

Transparency is Key: Native Advertising & Content Marketing

Posted by Tracy Shea on 1/19/16 8:00 AM

Recently, the FTC released guidance on deception and native advertising. As the internet becomes more regulated, what does this mean for the marketing and advertising industry overall?

Well, most directly, this means that all the hullabaloo over “content” now has to have real meaning. No longer can a brand newsroom or agency produce a story without properly attributing its source and if it is advertising or not. 

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Topics: Marketing

Lippe Taylor

Lippe Taylor is public relations and digital marketing agency that is committed to telling riveting stories that move brands forward. We do it through a strategic and creative combination of analytics, PR, Social Media, and Digital Content that leverages earned media and influential voices to authentically connect brands with their target audiences at scale.

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