As we approach the all-important holiday buying season, it's critical to know how women feel about the state of the economy and how that translates to their holiday buying behavior. We conducted a survey of over 2,000 women and found that only 3% of women, between the ages 18-24, believe the economy is getting better compared to 28% of those aged 46-55. Other interesting findings include:
- Women would rather have the gift of time than money
- Most women admit to having re-gifted something they’ve been given
- Two-thirds of women would rather receive a gift card to choose their own gift
- Almost half of women plan to buy a present for their pet this holiday season
We published the full report in the below infographic, check it out below!
We couldn't be more excited about our new proprietary Influencer Mapping software StarlingAI®. More details soon!
At Lippe Taylor we definitely pride ourselves on being an office filled with bright, creative, happy people and we are so honored to be recognized by PR News as one of the Top Places to Work in PR in 2015.
Our fearless leader, Maureen Lippe, broke down her wardrobe recently for BloombergBusiness. We love that the rest of the world got a glimpse in the super chic wardrobe of this former Vogue editor turned marketing powerhouse.
We pulled out a few of our favorite nuggets.