Kara DeBuona

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Instagram's New Paid Partnership Feature and Why it's Critical for your Influencer Marketing Programs

Posted by Kara DeBuona on 6/26/17 8:00 AM

On June 14th, Instagram announced the launch of their new partnership tool which will make it clear to everyone when a post has been paid for by an advertiser via a noticeable Paid Partnership with [brand] tag, placed directly below the influencer’s name in their feed. According to their company blog, Instagram will be rolling out this feature in the coming weeks.

So, why is this important? Well, lets start with the fact that Instagram has 700 million active users and of the posts those users are seeing, 

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Topics: Marketing

Lippe Taylor

Lippe Taylor is public relations and digital marketing agency that is committed to telling riveting stories that move brands forward. We do it through a strategic and creative combination of analytics, PR, Social Media, and Digital Content that leverages earned media and influential voices to authentically connect brands with their target audiences at scale.

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