Elisabeth Bromburg

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Yes, Organic Social Still Matters

Posted by Elisabeth Bromburg on 12/4/17 8:00 AM

As social platforms continue to build out paid products and shifting their algorithms to reduce the volume of organic brand posts in users’ feeds, marketers continue to question whether organic social is still a worthwhile investment.

The short answer? Yes. While paid social is necessary to drive awareness and immediate conversion, organic social still accomplishes a number of key goals:

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Topics: Marketing

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Lippe Taylor is public relations and digital marketing agency that is committed to telling riveting stories that move brands forward. We do it through a strategic and creative combination of analytics, PR, Social Media, and Digital Content that leverages earned media and influential voices to authentically connect brands with their target audiences at scale.

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